Once Upon a Time

WEARABLE STORIES
Crafted with intention

 

📖 ROLZGOLD:

Personalized handcrafted jewelry and home art pieces that speak Arabic. Designed to evoke human connection and activate memories. Proudly made in the UAE, by Rola Faour.

Founded in 2019 by designer Rola Faour (AKA Rolz), draws on her 20+ years of experience in branding, she helped build brands from concept to execution, shaping their full personality through strategic design and storytelling.

 

📖 THE MISSION: Making Arabic Cool

RolzGold’s mission is to preserve and celebrate the beauty of the Arabic language through uniquely tribal Arabic design.

The brand makes Arabic cool and relevant for young generations by merging cultural heritage with avant-garde design.

 

📖 THE STORY:

In 2019 Rola Faour (aka Rolz), daughter of a Neurosurgeon and Philosopher, created RolzGold with her signature, avant-garde handcrafted tribal Arabic jewelry pieces. The journey of RolzGold began during a transformational time of her family’s life, when Rola's father fell ill and their finances were frozen. To support his medical treatment, jewelry inherited was sold including pieces from her father and grandmother, with whom Rola shared a unique bond.

After her father’s passing and in pursuit of a strong yearning, Rola designed and made her own jewelry in a bid to fill the void of the pieces dear to her that she had lost. She discovered that the experience of making jewelry was not only healing, but also as a way to transcend and reconnect to her father and grandmother.

Now Rola is passionate about designing works of art for others that are evocative, inspire human connection and have the power to activate memories. The UAE made pieces are a one-of-a-kind expression of sentimentality, playing with symmetry, shapes, shadows and double meanings.

The RolzGold logo is the childhood emblem of Rola Faour, which she used to sign her exams and illustrations as she earned her Bachelor of Science in Visual Communication. It is still Rola Faour’s personal stamp of her creative journey connecting the past with her future’s direction, symbolized by the arrow.

Crafted with intention..
RolzGold